[{"data":1,"prerenderedAt":331},["ShallowReactive",2],{"blog-post-\u002Fblog\u002Fmailchimp-automation-1-new-hack":3,"blog-posts":169},{"id":4,"title":5,"author":6,"body":8,"category":153,"date":154,"description":155,"draft":156,"extension":157,"featured":156,"meta":158,"navigation":159,"path":160,"readingTime":161,"seo":162,"stem":163,"tags":164,"__hash__":168},"blog\u002Fblog\u002Fmailchimp-automation-1-new-hack.md","Mailchimp Automation - one NEW hack",{"name":7},"Ray",{"type":9,"value":10,"toc":144},"minimark",[11,28,31,36,39,42,45,50,53,58,63,66,69,76,79,85,88,93,96,102,105,109,112,117,120,125,128,136],[12,13,14],"blockquote",{},[15,16,17,21,22,27],"p",{},[18,19,20],"strong",{},"Note."," This post was written when Linkdra was a single lead-generation product. The tool it refers to is now ",[23,24,26],"a",{"href":25},"\u002Fapps\u002Fprospecting-crm","Prospecting CRM"," — one app on the Linkdra platform. The tactics below still stand.",[15,29,30],{},"For some time now I have been helping companies with email marketing automation. Linkdra today exists because of a gap we spotted with email marketing - COLD starts. Email continues to be the top choice when it comes to ROI. Social media, ads do help in brand building, impressions, retargeting, and all that jazz but it is still hard to match the effectiveness of Email Marketing.",[12,32,33],{},[15,34,35],{},"How do we overcome cold starts?",[15,37,38],{},"That's the hack we are going to cover here. But before we do that, let's set the context around typical email campaigns with Mailchimp. Campaigns have come a long way with sophisticated segmentation, tags, automated workflows, and of course social media integration. Add to that the whole personalization at scale angle and it does look a bit daunting just to send an email.",[15,40,41],{},"With the increased competition for inbox, it does help to personalize and customize to make each recipient fill special, kind of creating that 1:1 connect which is what is lacking with Ads and social media still. The same text or graphic for everyone barring a couple of different options and A\u002FB testing etc.",[15,43,44],{},"Let's dive into a bit more around Mailchimp automation and a nifty feature around tags that can trigger an email workflow.",[46,47,49],"h2",{"id":48},"more-on-tags","More on Tags",[15,51,52],{},"Today mailing lists can hardly be called the static lists where you just keep adding emails. Not everyone on the list is in the same state. To illustrate, let's take a typical customer journey. Some users may have just started exploring which others are at an advanced stage of decision making and yet part of the same list. This is where tags come in handy. You can add tags in addition to lists to differentiate and even better trigger emails when a tag is applied.",[12,54,55],{},[15,56,57],{},"You can add tags such as \"qualified\" or say \"purchase\" to allow differentiation when sending out content.",[59,60,62],"h3",{"id":61},"how-to-tag","How to Tag?",[15,64,65],{},"It's a fairly simple process. Nothing technical though it helps if you are familiar with general workflows i.e. step by step process that are triggered automatically when a particular condition is met. Bluntly saying it's like you start when the light turns green and stop when it goes red.",[15,67,68],{},"Sign in to your Mailchimp account and under automation pick Customer Journeys. Give it a name and go to the next step to pick a starting point.",[15,70,71],{},[72,73],"img",{"alt":74,"src":75},"Customer Journey","\u002Fblog\u002Fmailchimp-1.png",[15,77,78],{},"This is where you get the \"Tag added\" option. The approach is simple. Whenever a tag is add i.e. condition met, you can trigger an action such as sending an email. You can further tweak it by selecting a different email based on the tag but will let you discover several other possibilities around that.",[15,80,81],{},[72,82],{"alt":83,"src":84},"Tag added","\u002Fblog\u002Fmailchimp-2.png",[15,86,87],{},"Next you select a tag. Note, the list shows existing set of tags that you can use. You can always add your own. Make sure they are something that you meaningful in your world of business.",[15,89,90],{},[72,91],{"alt":83,"src":92},"\u002Fblog\u002Fmailchimp-3.png",[15,94,95],{},"The last and final part is to apply rules and action. To keep it simple, lets skip the rules and just hit the action of \"Send Email\".",[15,97,98],{},[72,99],{"alt":100,"src":101},"Tag Action","\u002Fblog\u002Fmailchimp-4.png",[15,103,104],{},"That's it. Now every time a contact is added or updated with the specific tag an email get sent out. Of course you can control that further by rules. For example, if the contact tags also include say \"referral\" then you may want to skip the email or may be send a different one.",[46,106,108],{"id":107},"the-tag-hack-with-linkdra","The tag hack with Linkdra",[15,110,111],{},"Now that we figure the simply way to keep your email campaigns on auto pilot more with tags, the attention now shifts to how and how are the tags applied. There are many possible ways including someone perhaps you manually adding the tags but that is time consuming. If you building your list though web form sign up of some kind you can attach tags as well.",[12,113,114],{},[15,115,116],{},"What if you don't have enough traffic and need to seek out prospects. This is probably the number of use case for most who are just starting out and need to build the audience.",[15,118,119],{},"Enter Linkdra with help from LinkedIn. There is hardly another public data set of professionals more complete than LinkedIn. If you are in the B2B space then you are almost guaranteed to find your prospect on LinkedIn. That's where you turn to Linkdra to search out your prospect and send a warm personalized connect request over LinkedIn. And when you do that you use Linkdra \"Requirement\" tags feature so that every contact you build goes straight to Mailchimp through the integrated connetor.",[12,121,122],{},[15,123,124],{},"No manual tagging. Once applied, keeps working.",[15,126,127],{},"Marketing automation is not easy. But then it can be tamed with the righ tools and Linkdra sits right at the top of that lead generation funnel so that the clever automation of Mailchimp can deliver the goods. My typical recommendation is\n1 Build your contact on LinkedIn\n2 Share some good content to build trust and recall.\n3 Follow up with an email through Mailchimp using new subscriber automation.\n4 Add trigger linked to tag to follow up and perhaps start  a drip campaign.",[15,129,130,131,135],{},"Getting started take 2 mins with the ready ",[132,133,134],"span",{},"LinkedIn to Mailchimp","   (\u002Fintegration\u002Fmailchimp\u002F) connector",[15,137,138,139,143],{},"I come across lots of marketing automation approaches and the everyday competition to stay one step ahead. This new hack is sure to give you that edge. If you need help with your lead pipeline buidling, let's ",[23,140,142],{"href":141},"\u002Fcontact","connect",".",{"title":145,"searchDepth":146,"depth":146,"links":147},"",3,[148,152],{"id":48,"depth":149,"text":49,"children":150},2,[151],{"id":61,"depth":146,"text":62},{"id":107,"depth":149,"text":108},"Playbooks","2020-07-24","Awesome Mailchimp Automation Hack – Tags, triggers & LinkedIn profiles driving personlization to your marketing campaigns.",false,"md",{},true,"\u002Fblog\u002Fmailchimp-automation-1-new-hack",5,{"title":5,"description":155},"blog\u002Fmailchimp-automation-1-new-hack",[165,166,167],"mailchimp","integrations","email","ugLqS6qWgDtlVsie5chi9l-0gY_Y9jZl8Az2Lfcbzps",[170,182,194,207,216,227,235,245,253,262,270,278,286,294,302,305,315,324],{"path":171,"title":172,"description":173,"date":174,"category":153,"tags":175,"author":179,"readingTime":146,"featured":159},"\u002Fblog\u002Fprospecting-crm-playbook","The 30-Minute Prospecting Routine That Actually Compounds","Most prospecting fails because it is episodic. Here is the daily half-hour routine we built the Prospecting CRM around, and why consistency beats volume every time.","2026-08-12",[176,177,178],"prospecting","pcrm","workflow",{"name":180,"role":181},"Linkdra Team","Product",{"path":183,"title":184,"description":185,"date":186,"category":187,"tags":188,"author":192,"readingTime":146,"featured":156},"\u002Fblog\u002Fone-platform-many-apps","One Platform, Many Small Apps — And Why We Stopped Building a Suite","Business software gets worse as it grows. Our answer is a set of narrow apps that share a workspace and a login, priced separately, adopted separately.","2026-06-30","Company",[189,190,191],"platform","strategy","micro-saas",{"name":180,"role":193},"Founders",{"path":195,"title":196,"description":197,"date":198,"category":199,"tags":200,"author":204,"readingTime":206,"featured":156},"\u002Fblog\u002Fgrowth-guide-for-saas","Growth guide for SaaS Founders","Speed is useful. But staying on course and getting results is business. A Comprehensive Guide for Founders","2023-07-22","Growth",[201,202,203],"saas","growth","founders",{"name":205},"Eldo",6,{"path":208,"title":209,"description":210,"date":211,"category":153,"tags":212,"author":215,"readingTime":146,"featured":156},"\u002Fblog\u002Fb2b-prospecting-search-playbook","B2B Prospecting - Search Playbook","LinkedIn is big but your reach is limited to just about 100 per week. That means you got to be precise in your search.","2023-05-24",[176,213,214],"search","b2b",{"name":7},{"path":217,"title":218,"description":219,"date":220,"category":153,"tags":221,"author":224,"readingTime":226,"featured":156},"\u002Fblog\u002Flinkedin-power-networking","Linkedin power networking - 3 simple steps","How to power connect on LinkedIn. Lead with a theme, dress up to mean business and stay consistent.","2023-02-04",[222,223],"linkedin","networking",{"name":225},"Paul",4,{"path":228,"title":229,"description":230,"date":231,"category":199,"tags":232,"author":234,"readingTime":161,"featured":156},"\u002Fblog\u002Fstep-by-step-saas-marketing","Step by step SaaS Marketing in 2023","Growth hacks are useful, but staying on course and getting results is good business in the long run. A getting started marketing guide for SaaS Founders on a budget.","2023-01-06",[201,233],"marketing",{"name":205},{"path":236,"title":237,"description":238,"date":239,"category":153,"tags":240,"author":243,"readingTime":244,"featured":156},"\u002Fblog\u002Flinkedin-message-templates","10 Killer Templates for LinkedIn Prospecting","Crafting a message that sticks in 300 characters is not easy. Here are a few ideas that inspired us.","2022-10-29",[222,241,242],"templates","outreach",{"name":7},7,{"path":246,"title":247,"description":248,"date":249,"category":153,"tags":250,"author":252,"readingTime":244,"featured":156},"\u002Fblog\u002Flinkedin-lead-generation-for-gohighlevel","LinkedIn Leads to GoHighLevel","Grow your network on LinkedIn, build professional contacts. Connect GoHighLevel to Linkdra and see your opportunity pipeline build automatically.","2022-10-24",[166,251,177],"gohighlevel",{"name":7},{"path":254,"title":255,"description":256,"date":257,"category":153,"tags":258,"author":260,"readingTime":261,"featured":156},"\u002Fblog\u002Fexport-linkedin-contacts","How to Export Linkedin Contacts - Best Methods in 2022","If you are reading this, then I don't have to tell you why LinkedIn contacts are so valuable. So how do you get your list? What works in 2022? How do you use your 1st level connections for marketing?","2022-01-11",[222,259,177],"contacts",{"name":7},8,{"path":263,"title":264,"description":265,"date":266,"category":153,"tags":267,"author":269,"readingTime":206,"featured":156},"\u002Fblog\u002Fstop-emails-going-to-promo","How to stop emails from going to the promo tab or spam","Simple strategies to keep hitting the inbox every time with your bulk emails. Keep it personal and avoid buzz.","2021-11-27",[167,268],"deliverability",{"name":7},{"path":271,"title":272,"description":273,"date":274,"category":153,"tags":275,"author":277,"readingTime":226,"featured":156},"\u002Fblog\u002Flinkedin-content-when-howto-post","LinkedIn Content - When & how to post for best results?","LinkedIn content can be a great way to run your B2B lead generation campaign with Zero Ads. Timing of your post and the structure, can make a big difference.","2021-07-30",[222,276,233],"content",{"name":7},{"path":279,"title":280,"description":281,"date":282,"category":153,"tags":283,"author":285,"readingTime":206,"featured":156},"\u002Fblog\u002Flinkedin-connection-limit","LinkedIn connection limit - don't bypass","LinkedIn connection limits are there for a good reason. Work within them and you can see how rewarding it is when we have a place that keeps the noise away.","2021-05-27",[222,284,242],"limits",{"name":7},{"path":287,"title":288,"description":289,"date":290,"category":199,"tags":291,"author":293,"readingTime":161,"featured":156},"\u002Fblog\u002Fwinning-smb-marketing-challenge","Winning the Small Business Marketing Challenge","Clarity around who your buyers are, why they buy & a repeatable process of reaching out to them make marketing a success.","2020-08-11",[292,233],"smb",{"name":7},{"path":295,"title":296,"description":297,"date":298,"category":199,"tags":299,"author":301,"readingTime":244,"featured":156},"\u002Fblog\u002Fsaas-lead-generation-strategies","B2B Lead Generation Strategies For SaaS","SaaS marketing today has come a long way from traditional marketing to a very technology-driven, measured automated process down to every click.","2020-08-06",[201,300,190],"lead-generation",{"name":225},{"path":160,"title":5,"description":155,"date":154,"category":153,"tags":303,"author":304,"readingTime":161,"featured":156},[165,166,167],{"name":7},{"path":306,"title":307,"description":308,"date":309,"category":153,"tags":310,"author":313,"readingTime":146,"featured":156},"\u002Fblog\u002Fpassive-candidate-sourcing-challenge","Passive candidate sourcing challenge","Talent pool for niche roles is limited. Regular job boards don't work. So you turn to LinkedIn just like many others. Precise search and well-crafted message can swing the odds in your favor.","2020-04-06",[311,312,222],"recruiting","sourcing",{"name":314},"Kinju S",{"path":316,"title":317,"description":318,"date":319,"category":153,"tags":320,"author":323,"readingTime":226,"featured":156},"\u002Fblog\u002Flinkedin-automation-do-not","LinkedIn Automation - Don't do it","Speed is useful. But staying on course and getting results is business.","2020-04-01",[222,321,322],"automation","safety",{"name":7},{"path":325,"title":326,"description":327,"date":328,"category":153,"tags":329,"author":330,"readingTime":149,"featured":156},"\u002Fblog\u002F5-tips-linkedin-connections","5 Tips for effectively connecting on LinkedIn","Make your connect requests stand out with a compelling personalized view of you. Make it sound real and tell a story rather than read like a resume. Networking needs a spark to drive engagement!","2020-01-12",[222,242,176],{"name":7},1792125237555]