[{"data":1,"prerenderedAt":319},["ShallowReactive",2],{"blog-post-\u002Fblog\u002Flinkedin-content-when-howto-post":3,"blog-posts":157},{"id":4,"title":5,"author":6,"body":8,"category":141,"date":142,"description":143,"draft":144,"extension":145,"featured":144,"meta":146,"navigation":147,"path":148,"readingTime":149,"seo":150,"stem":151,"tags":152,"__hash__":156},"blog\u002Fblog\u002Flinkedin-content-when-howto-post.md","LinkedIn Content - When & how to post for best results?",{"name":7},"Ray",{"type":9,"value":10,"toc":129},"minimark",[11,28,31,36,41,44,49,52,57,60,64,67,72,75,78,82,87,90,93,97,119,122,126],[12,13,14],"blockquote",{},[15,16,17,21,22,27],"p",{},[18,19,20],"strong",{},"Note."," This post was written when Linkdra was a single lead-generation product. The tool it refers to is now ",[23,24,26],"a",{"href":25},"\u002Fapps\u002Fprospecting-crm","Prospecting CRM"," — one app on the Linkdra platform. The tactics below still stand.",[15,29,30],{},"If you have a B2B product or agency focused on B2B customers, you already know LinkedIn can provide a great $0 marketing option. The trick is to do it or you would be wasting a lot of time hoping to make it work. It requires a lot of commitment and time. The good part of it is, at the end of it you will build yourself an awesome network.",[12,32,33],{},[15,34,35],{},"We have run and seen good campaigns closely and so have built a short guide to help you get the best out of your LinkedIn marketing efforts.",[37,38,40],"h2",{"id":39},"linkedin-posts-feed-algorithm","LinkedIn Posts & Feed Algorithm",[15,42,43],{},"Understanding a bit of how it works might just make your post fly on LinkedIn. I mean LinkedIn feed tries to show the most relevant content to its users with a view of engagement and ways to keep them there as long as possible.",[45,46,48],"h3",{"id":47},"when-to-post","When to post?",[15,50,51],{},"While a lot of people and topics would say, depends on blah blah, here are a few things that we noticed. Posting around the time people check LinkedIn.",[12,53,54],{},[15,55,56],{},"That means around 8 am, 11 am or around lunch 12:30 pm or post 5:30 pm. For senior profiles, it may be the end of the day around 8 pm.",[15,58,59],{},"Most weekdays are fine except for Mondays but again Wednesdays see a little bump or essentially mid-week. (COVID time we see even Friday evenings working well)\nThese are our observations, but it may be quite different. See what works best for your target audience. Spot the pattern.",[45,61,63],{"id":62},"first-60-minutes-after-you-post","First 60 minutes after you post",[15,65,66],{},"LinkedIn has an algorithm to score and determine what kind of content it is. It's a function of hashtags, the words you use in title and body, and of course your connections. Once it determines quality it shows up in the feed of your most immediate connections for a short while to see how they are engaging.  Engagement can be just views or much better if they like or the best case comment.",[12,68,69],{},[15,70,71],{},"So, to win this round, add a hint to encourage people to comment.",[15,73,74],{},"If the initial run is good i.e network liked\u002Fcommented\u002Fshared then it goes to the next step. Very likely real people content reviewers get in at this stage to see if it is genuine and there is nothing objectionable about it. So, the trick is to get the first round going good and it may be useful to ask your colleagues, friends to rally and show engagement in the first 1-2 hrs.",[15,76,77],{},"For the next 24-48 hrs, you would see the views growing. Reaching 5000 views is not hard if you have a decent profile and connections. Of course, the post once again should be encouraging for people to view and engage.",[45,79,81],{"id":80},"pro-tip","Pro-tip",[12,83,84],{},[15,85,86],{},"Don't include external links in your post. LinkedIn does not like it as users tend to go away from the platform.",[15,88,89],{},"So, if you need to have external links, add it in comments (be the first one to comment on your own post) and mention in the post to check comments for the link. Neat!",[15,91,92],{},"To drive engagement call out readers to comment or share with a good reason. This works wonders than just reading your post and going away. Of course, you make sure you thank or respond back to comments to bump up the comments numbers. More comments mean better performance in feeds.",[37,94,96],{"id":95},"content-style","Content Style",[98,99,100,104,107,110,113,116],"ul",{},[101,102,103],"li",{},"Semi-formal works better. At the end of the day, you are making a connection with people and not walls. Make it sound like you as the person sitting next to them.",[101,105,106],{},"Avoid jargon and complex long sentences. Remember most people are reading on their phone screens.",[101,108,109],{},"This brings to the next point. Make your pitch or at least make it interesting enough in the first 1-2 lines or less than 150 chars. LinkedIn shows the first 2 lines as preview and so try to get users attention within that space.",[101,111,112],{},"Short paragraphs. Make it readable. If you have to great long passages use emojis in moderation. They work well if used right in limited ways.",[101,114,115],{},"Clickbait titles today work negatively at times. You are trying to build a network and not a promo. So, make it interesting but not selling.",[101,117,118],{},"Select the right hashtags. They help in feed distribution. Again limit to 3-4 hashtags and avoid screaming too loud.",[15,120,121],{},"Of course for this to work well you should have a good connection list already. Above 500 is probably the minimum. Try to build a connection list that has a few influencers from your industry who come in with a huge network of their own. This takes time but totally worth it.",[37,123,125],{"id":124},"so-how-does-linkdra-help-with-your-content-distribution-strategy","So How does Linkdra help with your content distribution strategy?",[15,127,128],{},"A big part of your content success lies with your 1st degree connects. Linkdra makes it super easy to search and build a quality network quickly so that your shining content can really travel. 5000+ views with 500 connections aren't that hard and the benefits are immense. The best $0 lead generation strategy you can have for your B2B business.",{"title":130,"searchDepth":131,"depth":131,"links":132},"",3,[133,139,140],{"id":39,"depth":134,"text":40,"children":135},2,[136,137,138],{"id":47,"depth":131,"text":48},{"id":62,"depth":131,"text":63},{"id":80,"depth":131,"text":81},{"id":95,"depth":134,"text":96},{"id":124,"depth":134,"text":125},"Playbooks","2021-07-30","LinkedIn content can be a great way to run your B2B lead generation campaign with Zero Ads. Timing of your post and the structure, can make a big difference.",false,"md",{},true,"\u002Fblog\u002Flinkedin-content-when-howto-post",4,{"title":5,"description":143},"blog\u002Flinkedin-content-when-howto-post",[153,154,155],"linkedin","content","marketing","fvPwKlauF7kcTZV1wdTRpXU1vw6jg9_LgBfZ0DaTGn0",[158,170,182,195,204,213,221,231,240,249,258,261,269,277,285,293,303,312],{"path":159,"title":160,"description":161,"date":162,"category":141,"tags":163,"author":167,"readingTime":131,"featured":147},"\u002Fblog\u002Fprospecting-crm-playbook","The 30-Minute Prospecting Routine That Actually Compounds","Most prospecting fails because it is episodic. Here is the daily half-hour routine we built the Prospecting CRM around, and why consistency beats volume every time.","2026-08-12",[164,165,166],"prospecting","pcrm","workflow",{"name":168,"role":169},"Linkdra Team","Product",{"path":171,"title":172,"description":173,"date":174,"category":175,"tags":176,"author":180,"readingTime":131,"featured":144},"\u002Fblog\u002Fone-platform-many-apps","One Platform, Many Small Apps — And Why We Stopped Building a Suite","Business software gets worse as it grows. Our answer is a set of narrow apps that share a workspace and a login, priced separately, adopted separately.","2026-06-30","Company",[177,178,179],"platform","strategy","micro-saas",{"name":168,"role":181},"Founders",{"path":183,"title":184,"description":185,"date":186,"category":187,"tags":188,"author":192,"readingTime":194,"featured":144},"\u002Fblog\u002Fgrowth-guide-for-saas","Growth guide for SaaS Founders","Speed is useful. But staying on course and getting results is business. A Comprehensive Guide for Founders","2023-07-22","Growth",[189,190,191],"saas","growth","founders",{"name":193},"Eldo",6,{"path":196,"title":197,"description":198,"date":199,"category":141,"tags":200,"author":203,"readingTime":131,"featured":144},"\u002Fblog\u002Fb2b-prospecting-search-playbook","B2B Prospecting - Search Playbook","LinkedIn is big but your reach is limited to just about 100 per week. That means you got to be precise in your search.","2023-05-24",[164,201,202],"search","b2b",{"name":7},{"path":205,"title":206,"description":207,"date":208,"category":141,"tags":209,"author":211,"readingTime":149,"featured":144},"\u002Fblog\u002Flinkedin-power-networking","Linkedin power networking - 3 simple steps","How to power connect on LinkedIn. Lead with a theme, dress up to mean business and stay consistent.","2023-02-04",[153,210],"networking",{"name":212},"Paul",{"path":214,"title":215,"description":216,"date":217,"category":187,"tags":218,"author":219,"readingTime":220,"featured":144},"\u002Fblog\u002Fstep-by-step-saas-marketing","Step by step SaaS Marketing in 2023","Growth hacks are useful, but staying on course and getting results is good business in the long run. A getting started marketing guide for SaaS Founders on a budget.","2023-01-06",[189,155],{"name":193},5,{"path":222,"title":223,"description":224,"date":225,"category":141,"tags":226,"author":229,"readingTime":230,"featured":144},"\u002Fblog\u002Flinkedin-message-templates","10 Killer Templates for LinkedIn Prospecting","Crafting a message that sticks in 300 characters is not easy. Here are a few ideas that inspired us.","2022-10-29",[153,227,228],"templates","outreach",{"name":7},7,{"path":232,"title":233,"description":234,"date":235,"category":141,"tags":236,"author":239,"readingTime":230,"featured":144},"\u002Fblog\u002Flinkedin-lead-generation-for-gohighlevel","LinkedIn Leads to GoHighLevel","Grow your network on LinkedIn, build professional contacts. Connect GoHighLevel to Linkdra and see your opportunity pipeline build automatically.","2022-10-24",[237,238,165],"integrations","gohighlevel",{"name":7},{"path":241,"title":242,"description":243,"date":244,"category":141,"tags":245,"author":247,"readingTime":248,"featured":144},"\u002Fblog\u002Fexport-linkedin-contacts","How to Export Linkedin Contacts - Best Methods in 2022","If you are reading this, then I don't have to tell you why LinkedIn contacts are so valuable. So how do you get your list? What works in 2022? How do you use your 1st level connections for marketing?","2022-01-11",[153,246,165],"contacts",{"name":7},8,{"path":250,"title":251,"description":252,"date":253,"category":141,"tags":254,"author":257,"readingTime":194,"featured":144},"\u002Fblog\u002Fstop-emails-going-to-promo","How to stop emails from going to the promo tab or spam","Simple strategies to keep hitting the inbox every time with your bulk emails. Keep it personal and avoid buzz.","2021-11-27",[255,256],"email","deliverability",{"name":7},{"path":148,"title":5,"description":143,"date":142,"category":141,"tags":259,"author":260,"readingTime":149,"featured":144},[153,154,155],{"name":7},{"path":262,"title":263,"description":264,"date":265,"category":141,"tags":266,"author":268,"readingTime":194,"featured":144},"\u002Fblog\u002Flinkedin-connection-limit","LinkedIn connection limit - don't bypass","LinkedIn connection limits are there for a good reason. Work within them and you can see how rewarding it is when we have a place that keeps the noise away.","2021-05-27",[153,267,228],"limits",{"name":7},{"path":270,"title":271,"description":272,"date":273,"category":187,"tags":274,"author":276,"readingTime":220,"featured":144},"\u002Fblog\u002Fwinning-smb-marketing-challenge","Winning the Small Business Marketing Challenge","Clarity around who your buyers are, why they buy & a repeatable process of reaching out to them make marketing a success.","2020-08-11",[275,155],"smb",{"name":7},{"path":278,"title":279,"description":280,"date":281,"category":187,"tags":282,"author":284,"readingTime":230,"featured":144},"\u002Fblog\u002Fsaas-lead-generation-strategies","B2B Lead Generation Strategies For SaaS","SaaS marketing today has come a long way from traditional marketing to a very technology-driven, measured automated process down to every click.","2020-08-06",[189,283,178],"lead-generation",{"name":212},{"path":286,"title":287,"description":288,"date":289,"category":141,"tags":290,"author":292,"readingTime":220,"featured":144},"\u002Fblog\u002Fmailchimp-automation-1-new-hack","Mailchimp Automation - one NEW hack","Awesome Mailchimp Automation Hack – Tags, triggers & LinkedIn profiles driving personlization to your marketing campaigns.","2020-07-24",[291,237,255],"mailchimp",{"name":7},{"path":294,"title":295,"description":296,"date":297,"category":141,"tags":298,"author":301,"readingTime":131,"featured":144},"\u002Fblog\u002Fpassive-candidate-sourcing-challenge","Passive candidate sourcing challenge","Talent pool for niche roles is limited. Regular job boards don't work. So you turn to LinkedIn just like many others. Precise search and well-crafted message can swing the odds in your favor.","2020-04-06",[299,300,153],"recruiting","sourcing",{"name":302},"Kinju S",{"path":304,"title":305,"description":306,"date":307,"category":141,"tags":308,"author":311,"readingTime":149,"featured":144},"\u002Fblog\u002Flinkedin-automation-do-not","LinkedIn Automation - Don't do it","Speed is useful. But staying on course and getting results is business.","2020-04-01",[153,309,310],"automation","safety",{"name":7},{"path":313,"title":314,"description":315,"date":316,"category":141,"tags":317,"author":318,"readingTime":134,"featured":144},"\u002Fblog\u002F5-tips-linkedin-connections","5 Tips for effectively connecting on LinkedIn","Make your connect requests stand out with a compelling personalized view of you. Make it sound real and tell a story rather than read like a resume. Networking needs a spark to drive engagement!","2020-01-12",[153,228,164],{"name":7},1792125237494]