[{"data":1,"prerenderedAt":286},["ShallowReactive",2],{"blog-post-\u002Fblog\u002Flinkedin-automation-do-not":3,"blog-posts":123},{"id":4,"title":5,"author":6,"body":8,"category":107,"date":108,"description":109,"draft":110,"extension":111,"featured":110,"meta":112,"navigation":113,"path":114,"readingTime":115,"seo":116,"stem":117,"tags":118,"__hash__":122},"blog\u002Fblog\u002Flinkedin-automation-do-not.md","LinkedIn Automation - Don't do it",{"name":7},"Ray",{"type":9,"value":10,"toc":100},"minimark",[11,28,31,38,43,46,49,52,55,60,64,67,72,75,79,82,85,90,97],[12,13,14],"blockquote",{},[15,16,17,21,22,27],"p",{},[18,19,20],"strong",{},"Note."," This post was written when Linkdra was a single lead-generation product. The tool it refers to is now ",[23,24,26],"a",{"href":25},"\u002Fapps\u002Fprospecting-crm","Prospecting CRM"," — one app on the Linkdra platform. The tactics below still stand.",[15,29,30],{},"B2B lead generation today is sliding away from email marketing to LinkedIn and the reasons are not\ncost or reach.",[15,32,33,34,37],{},"There are several things that are different. Let's go beyond spam box etc. They sure are considerations but ",[18,35,36],{},"assuming you have something meaningful to say and trying to rightfully reach your prospects",". So, before jumping on automation let’s just do a quick comparison in context.",[39,40,42],"h3",{"id":41},"competition-email-vs-inmail","Competition : Email vs\u002F InMail",[15,44,45],{},"Intense is probably an understatement when it comes to email marketing. The competition is not just other marketers trying to reach the same prospects but also the email spam busters. No wonder open rates in double digits are so rare and for the majority it is just mid single digit.",[15,47,48],{},"LinkedIn inbox has a lot less competition in contrast. You have InMail which costs quite a few cents, and expected to deliver your message right to the user. No risk of spams or getting blocked. Should just deliver great results. Wrong! We found the effectiveness rates are lower than email marketing and turns out that InMail has \"promo\" written all over it. After all your 1st degree connects don't send you InMails.",[15,50,51],{},"Most automation discussions will end here and declare the winner. But wait, are we doing it right? Email marketing automation is very limited on the information about the target and therefore very low on personalization i.e. the pretty much the same message to all and for the discerning few a personalized salutation or a pic at best.",[15,53,54],{},"So, when you shift your automation approach from email to InMail and keep doing the same thing, it’s sad, because LinkedIn gives you so much more info about the user you are sending the message to.",[12,56,57],{},[15,58,59],{},"LinkedIn Automation as we know it is wrong when you send as though sending emails.",[39,61,63],{"id":62},"we-have-connect-requests","We have Connect Requests",[15,65,66],{},"So you are saying, send connect requests instead of InMail as they show up as a regular message and not called out separately like InMail and therefore better response rates. This works and recruiters as one power user segment use this a lot. The challenge is this is a single attempt approach and so if you don’t get it right, you don’t get another chance. Also you would need to work with the limited characters that are allowed. So a real squeeze.",[12,68,69],{},[15,70,71],{},"Links powered by preview cards work much better i.e. connect request messages. So, if you sending just text or throwing a link with no cards you can have a much better conversion if you switch just that.",[15,73,74],{},"What if you can make a personalized preview card and a landing page? Now we are getting somewhere.",[39,76,78],{"id":77},"quality-vs-quantity-get-smarter-with-search-to-win","Quality v\u002Fs quantity. Get smarter with search to win",[15,80,81],{},"Quality always wins. If you can use the detailed profile information to go precise then you can do a lot better to really evaluate. Question yourself if you really need to touch so many. “Spray n Pray” is often used in the context of email marketing but you are doing it wrong if you are approaching it the same way on LinkedIn. There are too many browser automation extensions doing the rounds of visiting profiles, random endorsements. Just because you can do, does not mean you should. The fun stops very soon.",[15,83,84],{},"Instead get your search lot sharper and limit your connection requests so that what you do send is very high quality even before it leaves your outbox.",[12,86,87],{},[15,88,89],{},"Use smart profile analysis assistants to make that job quicker so that you don’t have to compete on volume.",[15,91,92,93,96],{},"At ",[18,94,95],{},"LINKDRA"," when we started looking at automation the first step was actually a step back to take a look at what not to do. LinkedIn is a great platform for B2B marketing and the last thing we want to do it end up where email marketing is today. Of course we are building it to be really effective and absolutely not run it like emails. In fact search and screen are a significant part of what we believe can make a big difference.",[15,98,99],{},"So, if you have read this far, then, of course, a big thank you to you. Assuming your interest is in winning on LinkedIn, treat yourself to some leisure time and put LINKDRA on the job.",{"title":101,"searchDepth":102,"depth":102,"links":103},"",3,[104,105,106],{"id":41,"depth":102,"text":42},{"id":62,"depth":102,"text":63},{"id":77,"depth":102,"text":78},"Playbooks","2020-04-01","Speed is useful. But staying on course and getting results is business.",false,"md",{},true,"\u002Fblog\u002Flinkedin-automation-do-not",4,{"title":5,"description":109},"blog\u002Flinkedin-automation-do-not",[119,120,121],"linkedin","automation","safety","KYM3Kp88WGiMSojzxt_XoCVd7xSNz6Jj36CfK_kHrAk",[124,136,148,161,170,179,188,198,207,216,225,233,241,249,257,265,275,278],{"path":125,"title":126,"description":127,"date":128,"category":107,"tags":129,"author":133,"readingTime":102,"featured":113},"\u002Fblog\u002Fprospecting-crm-playbook","The 30-Minute Prospecting Routine That Actually Compounds","Most prospecting fails because it is episodic. Here is the daily half-hour routine we built the Prospecting CRM around, and why consistency beats volume every time.","2026-08-12",[130,131,132],"prospecting","pcrm","workflow",{"name":134,"role":135},"Linkdra Team","Product",{"path":137,"title":138,"description":139,"date":140,"category":141,"tags":142,"author":146,"readingTime":102,"featured":110},"\u002Fblog\u002Fone-platform-many-apps","One Platform, Many Small Apps — And Why We Stopped Building a Suite","Business software gets worse as it grows. Our answer is a set of narrow apps that share a workspace and a login, priced separately, adopted separately.","2026-06-30","Company",[143,144,145],"platform","strategy","micro-saas",{"name":134,"role":147},"Founders",{"path":149,"title":150,"description":151,"date":152,"category":153,"tags":154,"author":158,"readingTime":160,"featured":110},"\u002Fblog\u002Fgrowth-guide-for-saas","Growth guide for SaaS Founders","Speed is useful. But staying on course and getting results is business. A Comprehensive Guide for Founders","2023-07-22","Growth",[155,156,157],"saas","growth","founders",{"name":159},"Eldo",6,{"path":162,"title":163,"description":164,"date":165,"category":107,"tags":166,"author":169,"readingTime":102,"featured":110},"\u002Fblog\u002Fb2b-prospecting-search-playbook","B2B Prospecting - Search Playbook","LinkedIn is big but your reach is limited to just about 100 per week. That means you got to be precise in your search.","2023-05-24",[130,167,168],"search","b2b",{"name":7},{"path":171,"title":172,"description":173,"date":174,"category":107,"tags":175,"author":177,"readingTime":115,"featured":110},"\u002Fblog\u002Flinkedin-power-networking","Linkedin power networking - 3 simple steps","How to power connect on LinkedIn. Lead with a theme, dress up to mean business and stay consistent.","2023-02-04",[119,176],"networking",{"name":178},"Paul",{"path":180,"title":181,"description":182,"date":183,"category":153,"tags":184,"author":186,"readingTime":187,"featured":110},"\u002Fblog\u002Fstep-by-step-saas-marketing","Step by step SaaS Marketing in 2023","Growth hacks are useful, but staying on course and getting results is good business in the long run. A getting started marketing guide for SaaS Founders on a budget.","2023-01-06",[155,185],"marketing",{"name":159},5,{"path":189,"title":190,"description":191,"date":192,"category":107,"tags":193,"author":196,"readingTime":197,"featured":110},"\u002Fblog\u002Flinkedin-message-templates","10 Killer Templates for LinkedIn Prospecting","Crafting a message that sticks in 300 characters is not easy. Here are a few ideas that inspired us.","2022-10-29",[119,194,195],"templates","outreach",{"name":7},7,{"path":199,"title":200,"description":201,"date":202,"category":107,"tags":203,"author":206,"readingTime":197,"featured":110},"\u002Fblog\u002Flinkedin-lead-generation-for-gohighlevel","LinkedIn Leads to GoHighLevel","Grow your network on LinkedIn, build professional contacts. Connect GoHighLevel to Linkdra and see your opportunity pipeline build automatically.","2022-10-24",[204,205,131],"integrations","gohighlevel",{"name":7},{"path":208,"title":209,"description":210,"date":211,"category":107,"tags":212,"author":214,"readingTime":215,"featured":110},"\u002Fblog\u002Fexport-linkedin-contacts","How to Export Linkedin Contacts - Best Methods in 2022","If you are reading this, then I don't have to tell you why LinkedIn contacts are so valuable. So how do you get your list? What works in 2022? How do you use your 1st level connections for marketing?","2022-01-11",[119,213,131],"contacts",{"name":7},8,{"path":217,"title":218,"description":219,"date":220,"category":107,"tags":221,"author":224,"readingTime":160,"featured":110},"\u002Fblog\u002Fstop-emails-going-to-promo","How to stop emails from going to the promo tab or spam","Simple strategies to keep hitting the inbox every time with your bulk emails. Keep it personal and avoid buzz.","2021-11-27",[222,223],"email","deliverability",{"name":7},{"path":226,"title":227,"description":228,"date":229,"category":107,"tags":230,"author":232,"readingTime":115,"featured":110},"\u002Fblog\u002Flinkedin-content-when-howto-post","LinkedIn Content - When & how to post for best results?","LinkedIn content can be a great way to run your B2B lead generation campaign with Zero Ads. Timing of your post and the structure, can make a big difference.","2021-07-30",[119,231,185],"content",{"name":7},{"path":234,"title":235,"description":236,"date":237,"category":107,"tags":238,"author":240,"readingTime":160,"featured":110},"\u002Fblog\u002Flinkedin-connection-limit","LinkedIn connection limit - don't bypass","LinkedIn connection limits are there for a good reason. Work within them and you can see how rewarding it is when we have a place that keeps the noise away.","2021-05-27",[119,239,195],"limits",{"name":7},{"path":242,"title":243,"description":244,"date":245,"category":153,"tags":246,"author":248,"readingTime":187,"featured":110},"\u002Fblog\u002Fwinning-smb-marketing-challenge","Winning the Small Business Marketing Challenge","Clarity around who your buyers are, why they buy & a repeatable process of reaching out to them make marketing a success.","2020-08-11",[247,185],"smb",{"name":7},{"path":250,"title":251,"description":252,"date":253,"category":153,"tags":254,"author":256,"readingTime":197,"featured":110},"\u002Fblog\u002Fsaas-lead-generation-strategies","B2B Lead Generation Strategies For SaaS","SaaS marketing today has come a long way from traditional marketing to a very technology-driven, measured automated process down to every click.","2020-08-06",[155,255,144],"lead-generation",{"name":178},{"path":258,"title":259,"description":260,"date":261,"category":107,"tags":262,"author":264,"readingTime":187,"featured":110},"\u002Fblog\u002Fmailchimp-automation-1-new-hack","Mailchimp Automation - one NEW hack","Awesome Mailchimp Automation Hack – Tags, triggers & LinkedIn profiles driving personlization to your marketing campaigns.","2020-07-24",[263,204,222],"mailchimp",{"name":7},{"path":266,"title":267,"description":268,"date":269,"category":107,"tags":270,"author":273,"readingTime":102,"featured":110},"\u002Fblog\u002Fpassive-candidate-sourcing-challenge","Passive candidate sourcing challenge","Talent pool for niche roles is limited. Regular job boards don't work. So you turn to LinkedIn just like many others. Precise search and well-crafted message can swing the odds in your favor.","2020-04-06",[271,272,119],"recruiting","sourcing",{"name":274},"Kinju S",{"path":114,"title":5,"description":109,"date":108,"category":107,"tags":276,"author":277,"readingTime":115,"featured":110},[119,120,121],{"name":7},{"path":279,"title":280,"description":281,"date":282,"category":107,"tags":283,"author":284,"readingTime":285,"featured":110},"\u002Fblog\u002F5-tips-linkedin-connections","5 Tips for effectively connecting on LinkedIn","Make your connect requests stand out with a compelling personalized view of you. Make it sound real and tell a story rather than read like a resume. Networking needs a spark to drive engagement!","2020-01-12",[119,195,130],{"name":7},2,1792125237635]