[{"data":1,"prerenderedAt":415},["ShallowReactive",2],{"blog-post-\u002Fblog\u002Fb2b-prospecting-search-playbook":3,"blog-posts":252},{"id":4,"title":5,"author":6,"body":8,"category":237,"date":238,"description":239,"draft":240,"extension":241,"featured":240,"meta":242,"navigation":243,"path":244,"readingTime":228,"seo":245,"stem":246,"tags":247,"__hash__":251},"blog\u002Fblog\u002Fb2b-prospecting-search-playbook.md","B2B Prospecting - Search Playbook",{"name":7},"Ray",{"type":9,"value":10,"toc":227},"minimark",[11,16,20,23,29,32,42,46,49,53,56,63,70,81,84,143,146,154,158,163,169,172,177,183,186,191,197,200,205,211,214,219],[12,13,15],"h2",{"id":14},"power-of-search","Power of Search",[17,18,19],"p",{},"So, you want to reach your ideal target customers. Popular approaches include content marketing, which takes time. Or say run ads on Google and Facebook, but then it can get really expensive or questionable ROI for niche segments. Of course, you would say organic traffic and SEO. Evergreen isn't it?  Well, what if your target prospect isn't spending time searching?",[17,21,22],{},"Well, turn it around and instead you search them out and reach them. That's where LinkedIn programs come in handy. But there is still one problem. How to effectively find the right ones from millions of people on LinkedIn?",[24,25,26],"blockquote",{},[17,27,28],{},"Or how to search effectively so that you get the biggest bang for the buck?",[17,30,31],{},"Well, there are simple ways to acquire search superpowers so that you can find them, no matter what! Through the rest of the post, I will take you through",[33,34,35,39],"ul",{},[36,37,38],"li",{},"Steps to run an effective search on Google or Bing. Yes, Bing can be very handy with additional info in search results that can help you narrow down fast.",[36,40,41],{},"Cover some examples from 1000s of searches that we come across on our platform that do a fantastic job.",[12,43,45],{"id":44},"understanding-search-operators","Understanding Search Operators",[17,47,48],{},"Most of the time we just type in text on Google search and get matching results. Google, as well as Bing, also supports some ways to further tune the search results through what is called \"Advanced Operators\". These are commands that complement the regular text search and help you get much better matches. Knowing how to use them effectively can dramatically improve your prospecting. Before we get into the technical details, let's run a few searches and understand why they work better and then explore the structure behind them. Shall we?",[12,50,52],{"id":51},"so-how-do-these-search-operators-work","So, how do these search operators work?",[17,54,55],{},"Here is an example where the operators hint at the importance of certain words or phrases in your search text.",[17,57,58],{},[59,60],"img",{"alt":61,"src":62},"Google Search Example","\u002Fblog\u002Fgoogle-search-example.png",[17,64,65,69],{},[66,67,68],"strong",{},"What's going on here?","\nLet's first run the search. Open your browser and go to bing.com. Put the text below in the search box and hit enter.",[71,72,77],"pre",{"className":73,"code":75,"language":76},[74],"language-text","site:www.linkedin.com\u002Fin intitle:owner salon \"New York\"\n","text",[78,79,75],"code",{"__ignoreMap":80},"",[17,82,83],{},"Review the results and see how close they are to what we searched for. And we didn't even visit LinkedIn.",[85,86,87,100],"table",{},[88,89,90],"thead",{},[91,92,93,97],"tr",{},[94,95,96],"th",{},"Section",[94,98,99],{},"Remarks",[101,102,103,119,127,135],"tbody",{},[91,104,105,116],{},[106,107,108,109],"td",{},"site:",[110,111,115],"a",{"href":112,"rel":113},"http:\u002F\u002Fwww.linkedin.com\u002Fin",[114],"nofollow","www.linkedin.com\u002Fin",[106,117,118],{},"This tells the search is to restrict the search to LinkedIn profiles. The www is for US",[91,120,121,124],{},[106,122,123],{},"intitle:owner",[106,125,126],{},"We want to limit to their current title and not past ones.",[91,128,129,132],{},[106,130,131],{},"salon",[106,133,134],{},"Well this is really the keyword. You can use more than one keyword of course.",[91,136,137,140],{},[106,138,139],{},"New York",[106,141,142],{},"Obviously the location. If you have city names that can be ambiguous then include the state as well.",[17,144,145],{},"Now that we know the sections, try a few variations yourself. Popularly known as boolean search, I will cover the technicalities in another post.",[17,147,148,149],{},"Meanwhile here is the link to ",[110,150,153],{"href":151,"rel":152},"https:\u002F\u002Fhelp.bing.microsoft.com\u002F#apex\u002F18\u002Fen\u002F10002\u002F-1",[114],"Microsoft Bing Advance Search Options",[12,155,157],{"id":156},"examples-of-searches-for-different-industry-segments","Examples of searches for different industry segments.",[24,159,160],{},[17,161,162],{},"Find: High net worth individuals by profession and city",[71,164,167],{"className":165,"code":166,"language":76},[74],"site:www.linkedin.com\u002Fin intitle:President Retail  MBA \"New York\"\n",[78,168,166],{"__ignoreMap":80},[17,170,171],{},"Use case: Financial Advisors, P&C Insurance Agencies looking for people with MBA and currently working as President or Vice President in the city of New York.",[24,173,174],{},[17,175,176],{},"Find: Superintendents or Principals of elementary schools in Nevada",[71,178,181],{"className":179,"code":180,"language":76},[74],"site:www.linkedin.com\u002Fin superintendent or principal  elementary school  \"nevada\"\n",[78,182,180],{"__ignoreMap":80},[17,184,185],{},"Use case: Content developers, e-learning companies, consultants looking to connect with decision-makers at elementary schools.",[24,187,188],{},[17,189,190],{},"Find: SaaS founders in the United Kingdom",[71,192,195],{"className":193,"code":194,"language":76},[74],"site:uk.linkedin.com\u002Fin intitle:founder sass or software\n",[78,196,194],{"__ignoreMap":80},[17,198,199],{},"Use case: Digital Marketing Agencies or Consultants reaching out to clients.",[24,201,202],{},[17,203,204],{},"Find: Software engineers in India with cloud computing expertise.",[71,206,209],{"className":207,"code":208,"language":76},[74],"site:in.linkedin.com\u002Fin intitle:\"software engineer\" Kubernetes or DevOps or cloud\n",[78,210,208],{"__ignoreMap":80},[17,212,213],{},"Use case: Recruiters looking for likely candidates. You can even throw in city and \u002F or company names to zero in on the right audience.",[215,216,218],"h3",{"id":217},"do-more","Do More",[17,220,221,222,226],{},"I have come across lots of marketing automation approaches and the everyday competition to stay one step ahead. This simple way yet underutilized way is sure to give you that edge. If you need help with your lead pipeline building, let's ",[110,223,225],{"href":224},"\u002Fcontact","connect",".",{"title":80,"searchDepth":228,"depth":228,"links":229},3,[230,232,233,234],{"id":14,"depth":231,"text":15},2,{"id":44,"depth":231,"text":45},{"id":51,"depth":231,"text":52},{"id":156,"depth":231,"text":157,"children":235},[236],{"id":217,"depth":228,"text":218},"Playbooks","2023-05-24","LinkedIn is big but your reach is limited to just about 100 per week. That means you got to be precise in your search.",false,"md",{},true,"\u002Fblog\u002Fb2b-prospecting-search-playbook",{"title":5,"description":239},"blog\u002Fb2b-prospecting-search-playbook",[248,249,250],"prospecting","search","b2b","k4UzmXaXaxcqS6lHXFhgDuW64U6PbGPN7Re81tL6yDU",[253,264,276,289,292,303,312,322,331,340,349,357,365,373,381,389,399,408],{"path":254,"title":255,"description":256,"date":257,"category":237,"tags":258,"author":261,"readingTime":228,"featured":243},"\u002Fblog\u002Fprospecting-crm-playbook","The 30-Minute Prospecting Routine That Actually Compounds","Most prospecting fails because it is episodic. Here is the daily half-hour routine we built the Prospecting CRM around, and why consistency beats volume every time.","2026-08-12",[248,259,260],"pcrm","workflow",{"name":262,"role":263},"Linkdra Team","Product",{"path":265,"title":266,"description":267,"date":268,"category":269,"tags":270,"author":274,"readingTime":228,"featured":240},"\u002Fblog\u002Fone-platform-many-apps","One Platform, Many Small Apps — And Why We Stopped Building a Suite","Business software gets worse as it grows. Our answer is a set of narrow apps that share a workspace and a login, priced separately, adopted separately.","2026-06-30","Company",[271,272,273],"platform","strategy","micro-saas",{"name":262,"role":275},"Founders",{"path":277,"title":278,"description":279,"date":280,"category":281,"tags":282,"author":286,"readingTime":288,"featured":240},"\u002Fblog\u002Fgrowth-guide-for-saas","Growth guide for SaaS Founders","Speed is useful. But staying on course and getting results is business. A Comprehensive Guide for Founders","2023-07-22","Growth",[283,284,285],"saas","growth","founders",{"name":287},"Eldo",6,{"path":244,"title":5,"description":239,"date":238,"category":237,"tags":290,"author":291,"readingTime":228,"featured":240},[248,249,250],{"name":7},{"path":293,"title":294,"description":295,"date":296,"category":237,"tags":297,"author":300,"readingTime":302,"featured":240},"\u002Fblog\u002Flinkedin-power-networking","Linkedin power networking - 3 simple steps","How to power connect on LinkedIn. Lead with a theme, dress up to mean business and stay consistent.","2023-02-04",[298,299],"linkedin","networking",{"name":301},"Paul",4,{"path":304,"title":305,"description":306,"date":307,"category":281,"tags":308,"author":310,"readingTime":311,"featured":240},"\u002Fblog\u002Fstep-by-step-saas-marketing","Step by step SaaS Marketing in 2023","Growth hacks are useful, but staying on course and getting results is good business in the long run. A getting started marketing guide for SaaS Founders on a budget.","2023-01-06",[283,309],"marketing",{"name":287},5,{"path":313,"title":314,"description":315,"date":316,"category":237,"tags":317,"author":320,"readingTime":321,"featured":240},"\u002Fblog\u002Flinkedin-message-templates","10 Killer Templates for LinkedIn Prospecting","Crafting a message that sticks in 300 characters is not easy. Here are a few ideas that inspired us.","2022-10-29",[298,318,319],"templates","outreach",{"name":7},7,{"path":323,"title":324,"description":325,"date":326,"category":237,"tags":327,"author":330,"readingTime":321,"featured":240},"\u002Fblog\u002Flinkedin-lead-generation-for-gohighlevel","LinkedIn Leads to GoHighLevel","Grow your network on LinkedIn, build professional contacts. Connect GoHighLevel to Linkdra and see your opportunity pipeline build automatically.","2022-10-24",[328,329,259],"integrations","gohighlevel",{"name":7},{"path":332,"title":333,"description":334,"date":335,"category":237,"tags":336,"author":338,"readingTime":339,"featured":240},"\u002Fblog\u002Fexport-linkedin-contacts","How to Export Linkedin Contacts - Best Methods in 2022","If you are reading this, then I don't have to tell you why LinkedIn contacts are so valuable. So how do you get your list? What works in 2022? How do you use your 1st level connections for marketing?","2022-01-11",[298,337,259],"contacts",{"name":7},8,{"path":341,"title":342,"description":343,"date":344,"category":237,"tags":345,"author":348,"readingTime":288,"featured":240},"\u002Fblog\u002Fstop-emails-going-to-promo","How to stop emails from going to the promo tab or spam","Simple strategies to keep hitting the inbox every time with your bulk emails. Keep it personal and avoid buzz.","2021-11-27",[346,347],"email","deliverability",{"name":7},{"path":350,"title":351,"description":352,"date":353,"category":237,"tags":354,"author":356,"readingTime":302,"featured":240},"\u002Fblog\u002Flinkedin-content-when-howto-post","LinkedIn Content - When & how to post for best results?","LinkedIn content can be a great way to run your B2B lead generation campaign with Zero Ads. Timing of your post and the structure, can make a big difference.","2021-07-30",[298,355,309],"content",{"name":7},{"path":358,"title":359,"description":360,"date":361,"category":237,"tags":362,"author":364,"readingTime":288,"featured":240},"\u002Fblog\u002Flinkedin-connection-limit","LinkedIn connection limit - don't bypass","LinkedIn connection limits are there for a good reason. Work within them and you can see how rewarding it is when we have a place that keeps the noise away.","2021-05-27",[298,363,319],"limits",{"name":7},{"path":366,"title":367,"description":368,"date":369,"category":281,"tags":370,"author":372,"readingTime":311,"featured":240},"\u002Fblog\u002Fwinning-smb-marketing-challenge","Winning the Small Business Marketing Challenge","Clarity around who your buyers are, why they buy & a repeatable process of reaching out to them make marketing a success.","2020-08-11",[371,309],"smb",{"name":7},{"path":374,"title":375,"description":376,"date":377,"category":281,"tags":378,"author":380,"readingTime":321,"featured":240},"\u002Fblog\u002Fsaas-lead-generation-strategies","B2B Lead Generation Strategies For SaaS","SaaS marketing today has come a long way from traditional marketing to a very technology-driven, measured automated process down to every click.","2020-08-06",[283,379,272],"lead-generation",{"name":301},{"path":382,"title":383,"description":384,"date":385,"category":237,"tags":386,"author":388,"readingTime":311,"featured":240},"\u002Fblog\u002Fmailchimp-automation-1-new-hack","Mailchimp Automation - one NEW hack","Awesome Mailchimp Automation Hack – Tags, triggers & LinkedIn profiles driving personlization to your marketing campaigns.","2020-07-24",[387,328,346],"mailchimp",{"name":7},{"path":390,"title":391,"description":392,"date":393,"category":237,"tags":394,"author":397,"readingTime":228,"featured":240},"\u002Fblog\u002Fpassive-candidate-sourcing-challenge","Passive candidate sourcing challenge","Talent pool for niche roles is limited. Regular job boards don't work. So you turn to LinkedIn just like many others. Precise search and well-crafted message can swing the odds in your favor.","2020-04-06",[395,396,298],"recruiting","sourcing",{"name":398},"Kinju S",{"path":400,"title":401,"description":402,"date":403,"category":237,"tags":404,"author":407,"readingTime":302,"featured":240},"\u002Fblog\u002Flinkedin-automation-do-not","LinkedIn Automation - Don't do it","Speed is useful. But staying on course and getting results is business.","2020-04-01",[298,405,406],"automation","safety",{"name":7},{"path":409,"title":410,"description":411,"date":412,"category":237,"tags":413,"author":414,"readingTime":231,"featured":240},"\u002Fblog\u002F5-tips-linkedin-connections","5 Tips for effectively connecting on LinkedIn","Make your connect requests stand out with a compelling personalized view of you. Make it sound real and tell a story rather than read like a resume. Networking needs a spark to drive engagement!","2020-01-12",[298,319,248],{"name":7},1792125236967]